Introduction to Carhartt Clothing
Carhartt, the American workwear manufacturer began life back when Benjamin Harris was the nation's President, almost a quarter century before the outbreak of World War I. Its founder, Hamilton Carhart, conceived the enterprise in Detroit, Michigan in 1889, and immediately altered the spelling of his surname to stand out from the crowd. Carhartt, then but a twinkle in Hamilton's eye, was born.
Carhartt's founding father refused to hitch his wagon to the industrialised sweatshop proprietors of the day, and from the outset endeavoured to build a brand identity centred around
union-made apparel. Disaffected by the poor working conditions, paltry pay and Sisyphean hours that were mainstays of the generation's manufacturing process, Carhartt adopted the term
Union Made to distinguish his brand from the rest. The slogan, subsequently emblazoned on clothing by Levi's and Wrangler, came to represent products constructed under trade union regulations.
Though child labour was common at the time, and indeed carried out pro bono in some cases, Carhartt did not wish to take advantage of the trend. While foregoing the practice meant a rise in production costs, Hamilton stood by his conviction, and even offered equal employment opportunities to women; a rare act in the late 19th century.
The idea for his first product, known as the Carhartt Bib Overall and launched later that year, came to him after conversing with railroad workers. Picking the workers brains, the businessman found that they preferred garments that were handmade, and set to work on creating an overall tailored to their needs. Made from master cloth (their signature long-fibre cotton weave), the Bib Overall utilised triple-stitched seams and rustproof buttons in order to please workers from a variety of blue-collar occupations.
An honest value for an honest dollar, was how Hamilton put it, and his quality, breathable garment soon dove-tailed as subsequent products entered the market.
Standing for durable construction, cutting-edge design and exceptional standards of comfort, the Carhartt brand's use of extra-strong button holes made them a hit with workers from the outset. It's no surprise then that by the time of World War I, Carhartt was in a position to supply uniforms for the U.S. Army as they deployed to Europe. Carhartt's utilitarian clothing range had gone from four sewing machines and five employees in 1889 to the government's preferred choice of hardwearing kit, fit for a soldier.
Though the Great Depression of the 1920s heralded tough times for Carhartt, with the brand downsized to just three plants at the height of the crisis, Hamilton and his son, Wylie, rode out the storm and began to rebuild. Their
Back to the Land campaign sought to restore values held by the American public after the war, and to provide solid, hardwearing work clothes for the new generation. Their Irvine, Kentucky operations were even joint opened by the townspeople of Irvine, and the company's Manufacturing Administrative offices are located in the town to this day.
Using the motto
From mills to millions, Carhartt enjoyed a great deal of prosperity after the Depression had passed, growing to establish some seventeen plants and mills throughout the U.S.A., Canada and Europe. From denim mills to cotton production, the company was at the forefront of assimilating blue-collar workwear for the masses.
The great Hamilton Carhartt lived to see his enterprise survive the downturn, before finally passing away in 1937 at the age of 82. Throughout the ensuing decades, Carhartt's coveralls, vests, coats, jackets and jeans continued to find a home in the hearts of millions of American workers. Hamilton's family have continued his vision, moving with the times to reshape and underline the original blueprint for success laid down by the patriarch in the 1880s.
It was no surprise to see the brand find new admirers in the 1990s. Embraced en masse by the hip-hop community, Carhartt's retro design and hardwearing principles were endorsed by rap groups like Public Enemy, De La Soul and the Beastie Boys. Workwear became streetwear, and a new range of bomber jackets and urban products emerged.
Fast-forward to the present day, and Carhartt has 50 stand-alone stores, from Tokyo to London, with production facilities in regions as far-reaching as China and Guatemala. At Mammoth Workwear, we are proud to stock this inspiring brand, and offer a range of classic and contemporary products that reflect its rich heritage. Carhartt is here to stay.